The spectacular venue, situated in the heart of the world famous Grand Prix Circuit, has hosted events for a number of international blue-chip brands, has won the Event Award for ‘Best Large Event Space of the Year’ and has cemented its position as a rising-star in the event industry.
In 2012, The Wing attracted over 120 new clients from across the conference, exhibition, creative and public event sectors with the most popular event option being a conference with an activity. Hosting over 50 events and generating revenue of over £1.6 million, The Wing has played host to leading global brands including Apple, Red Bull, Coca-Cola, Tesco, Sony, Honda, Hewlett Packard, Mercedes and Nissan. 2012 has also seen the Silverstone Wing host a party for over 1900 guests and a theatre style conference for 950 delegates which are record numbers for the building.
Silverstone is already an established events destination, having hosted major international motor sport events for more than six decades, however, the Silverstone Wing has significantly boosted the Circuit’s event, conference and exhibition capabilities. The new venue exceeded expectations in 2012, attracting business from multiple industries, 75% of which is non-automotive. Daniel Whittemore, Sales Manager for the Silverstone Wing, said; “The Wing’s blank canvas event halls and convenient location, combined with Silverstone’s prestigious heritage, have been strong factors in attracting clients from a vast pool of industries. While The Wing has hosted multiple indoor and outdoor automotive events, some may be surprised to learn that the majority of organisations utilising the flexible event spaces in the venue come from other sectors and industries.”
This year also marked the final stages in the construction of the venue, with Halls 4 and 5 reaching completion in June. Since opening, the Halls have hosted the Formula One Paddock Club™ and Hewlett Packard’s Energizer product showcase, as well as Silverstone’s Las Vegas-themed Christmas Parties, which are taking place throughout December.
The Wing has also been recognised as a thriving venue at a number of industry awards. In only its first year, the Silverstone Wing won ‘Large Event Space of the Year’ at the prestigious Event Awards, received bronze for ‘Venue of the Year’ at the Eventia Awards and was shortlisted as the ‘Venue of the Year’ by the Association of Event Organisers (AEO).
Richard Phillips, Managing Director of Silverstone Circuits Limited, said; “We are delighted by the industry’s response to The Wing. As a relatively new facility, we have been striving to establish ourselves as a corporate event space and we feel this has been acknowledged with the number of accolades The Wing has won and been shortlisted for. We already have a high percentage of repeat bookings, as well as some new clients booked in for next year, so we must be doing something right. We are extremely proud of the successes we have achieved so far and, following the triumphs of 2012, we will continue to develop as a venue and as a destination in 2013.”
For more information on The Silverstone Wing visit www.silverstone.co.uk, or call the Sales Team on 0844 3728 230.