Crescent Fixi Suzuki reveals colours
The Crescent Fixi Suzuki officially breaks cover ahead of the 2012 World Superbike Championship.
Crescent Suzuki has revealed the bike John Hopkins and Leon Camier will ride in the 2012 World Superbike Championship, as well as confirm increased co-title sponsorship from existing backers Fixi.
The GSX-R1000, which has been built in conjunction with Japanese firm Yoshimura, was revealed ahead of the team's trip to Australia, where it will embark on two tests at Phillip Island before kicking off the new season at the same venue on 24-26 February.
Adopting a livery that is in-keeping with Suzuki's corporate blue and white colours, the bike will also feature prominent decals from Fixi, whose backing means the team will be known as Crescent Suzuki Fixi this year.
"The team has done a stunning job to prepare the new GSX-Rs for this level of competition" said team principal Paul Denning. "The attention to detail is faultless and I think that this will be the most-advanced GSX-R ever to grace a racetrack!
"Yoshimura's hard work and proactive attitude to engine development has also enabled us to be as well prepared for Phillip Island as we can be. John and Leon are ready, the team is very motivated; and we will put everything into competing at the best level we possibly can!
"I would like to thank Richard Wynn and his co-directors at Fixi for their continued and expanded support. I would also like to thank Ronald Kabella and the team at Motorex and all our partners for their commitment to Crescent Fixi Suzuki's assault on the World Superbike Championship. Finally, thanks to everyone at new team partner Sign Language for completing the graphic-wrapped livery so expertly and quickly."
For Richard Wynn, the CEO of foreign exchange service company Fixi, the opportunity to enhance its brand globally was an opportunity it couldn't miss.
"Fixi provides bespoke, state of the art foreign exchange services to the institutional and professional marketplace and we are no strangers to Crescent, having supported them in the British Superbike Championship last year.
"Having our brand exposed globally is extremely good timing for us - we have offices in London, Chicago and more recently Singapore and, through our innovative technology, we are able to reach out to clients and partnerships in all the leading global financial centres.
"The World Superbike Championship offers us a wonderful opportunity not only to entertain our existing clients, but also to enhance our marketing strategy. Last year provided us with one of the most exciting finales any Superbike series has witnessed and we have no doubt that the Crescent Suzuki team will do a sterling job in representing our brand in the World Superbike Championship."
Crescent Fixi will be Suzuki's sole representative in the World Superbike Championship this season following Alstare's withdrawal, with Hopkins stepping up with the team from British Superbikes and Leon Camier joining from Aprilia Racing.