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Good team-building is much more than just a fun day away from the office – though doing something unusual and exciting can elevate a team building day from good to great. But how do you ensure you ensure that your team and your business get the most from it?

Here, Silverstone Circuits Head of MICE Sales, Angela Colley, shares her top five tips for team-building success:

1. Set some goals
It’s important to consider what are the objectives and desired outcomes for you, your team and your business. And then decide how you can evaluate the success of your event. Once you know what you want to achieve, a good event planner can work alongside you to ensure you design a day that will help you maximise the outcome of your team’s time together.

2. Choose your venue and activity carefully
Finding the right venue and the right events team to bring your event to life is key. You’ll want to ensure your guests can look forward to an exciting and engaging time together in an environment that really helps foster team relations with an activity that gives them an opportunity to work together to achieve an end goal.

Whilst you don’t want to include an activity that might be of-putting or intimidating to guests, you might want them to feel challenged, so canvas opinions on a couple of different options and the format before booking. At Silverstone, our expert events team work closely alongside you to ensure we help you design a day that will be a hit with all your guests, whether you’re looking for an adrenalin-fuelled driving experience or a tactical team-building pitstop challenge.

3. Work first, play later
In most cases, it’s important to make sure your event has a solid business purpose at its heart and isn’t just a jolly. This doesn’t mean it can’t be great fun at the same time, but team-building events will have a much better long-term benefit if they’re pegged against solid outcomes with an element of work involved, even if it’s not in the traditional business sense. At Silverstone you can create the perfect blend of work and play with an array of meetings spaces available alongside our unique team-building offering. All our meeting rooms and events spaces benefit from cutting edge technology and Superfast WiFi and our dedicated team of experts can help facilitate every aspect of your day – from delivering a delicious and nutritious menu to keep energy levels up to ensuring each of your guests feels well looked after.

4. Leave the details to the experts
Don’t miss out on joining in with your team – if you’re the organiser, make sure you are confident that the events team at your chosen venue are experienced and have a real eye for detail. That means you can be free to participate in the itinerary and reap the benefits of attending along with your team. With vast experience planning everything from the legendary F1 British Grand Prix and major product launches, to small more exclusive meetings and team-building events, the team and your dedicated event planner at Silverstone Circuits can ensure your event goes without a hitch.

5. Make it memorable
It’s not every day that you get to take some time out of the office to spend with your team, so make sure you make it a day to remember for all the right reasons. At Silverstone we have some of the most exhilarating and ‘once in a lifetime’ teambuilding opportunities available. From a partner driving experience to blindfolded driving tests, pitstop challenges to an off-road 4×4 experience, you can create a day that your guests will remember for years to come.


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