This Cookie Policy tells you how Silverstone Circuits Limited (“Silverstone”, “we” or “us”) use cookies in connection with your use of the Silverstone website.


Cookies are small data files stored on your hard drive or smart phone by a website.  Each cookie is unique to your web browser.  It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers.

Cookies can, for example:

  • Remember that you visited a website
  • Remember your preferences
  • Remember what is in your shopping basket
  • Collect usage information

Most websites you visit will use cookies in order to improve your user experience by enabling that website to ‘remember’ you. To learn more about cookies, including how to adjust your browser settings to reject cookies, visit

For the purpose of this Cookie Policy, the term “cookies” also includes other forms of technology which serve a similar purpose to cookies which will allow us to monitor and improve our website.  For example, we use “web beacons” on our website.  Web beacons are electronic images that are used to deliver cookies, count visits, understand usage of the site, and to tell if an e-mail has been opened and acted upon.



Cookies enable us to provide content which is most likely to be of interest to you (for example, we recognise you as a returning visitor and can tailor your experience according to your preferences) monitor and improve the functionality and usage of the website and your experience (for example, we collect session and event based data to see which area and events are popular); and provide advertising of relevance to you both from Silverstone and our partners, in accordance with applicable laws. The cookies used on Silverstone Online Content may be categorised as follows:

“Strictly necessary” cookies: these are cookies that are essential for the operation of our Silverstone website. They enable users to move around the Silverstone website and to use its features, for example, cookies that enable you to log into secure areas or use a shopping cart.  Without these cookies we are unable to provide the services you have asked for, such as viewing content or purchasing tickets.

“Functionality” cookies: these allow the Silverstone website to remember choices you make and your preferences, such as your user name and preferred settings, and provide enhanced and more personal features.  These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you customise.  The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

“Performance/Analytical” cookies: these cookies collect information about how visitors navigate the Silverstone website, for example, which pages users access most frequently and if they get error messages. They identify how users interact with the Silverstone website, any errors that occur, which pages are not visited often, which pages that longer to load, which pages users tend to visit and in what order.  All information these cookies collect is aggregated and therefore anonymous, and is only used to improve how the website works.

“Targeting/Advertising” cookies: these cookies are used to deliver adverts relevant to an identified machine or other device (not a named or otherwise identifiable person) which are tailored to interests associated with the website activity tied to that machine or device. For example, if a cookie on a third party website recognises that a particular product was purchased from a particular device, that cookie may “talk to” marketing cookies on the website to ensure advertisements about similar products displayed on the website are accessed from that device.

These cookies can also be used to limit the number of times you see an advertisement and help measure the effectiveness of an advertising campaign.

These cookies on our website are operated by third parties with our permission.  They are used to monitor from which advertising source a user was directed towards our website so that we know the value of investing in that advertising source.

“Social Media” cookies: these cookies are used when you share information using social media sharing or like button on our website, and when you link your account or engage with our content through a social media site. The social media network keeps a record of the fact you have done this.  This information can then be linked to targeting/advertising activities.


COOKIES USED BY SILVERSTONEA summary of the first party cookies which we use on our Silverstone website are set out below.


Identification cookie


This enables us to remember who you are across the pages you visit within our website and, where appropriate, what information you may have entered on a previous page.


Cookie acceptance


This enables us to track when you have accepted the use of cookies on our website.


Terms and conditions cookie


This enables us to track when you have been informed about a new version of Terms and Conditions on our website.


Privacy policy cookie


This enables us to track when you have been informed about a new version of Privacy Notice on our website.


Google analytics


This enables us to track when you have used our website, whether the connection is successful and how long the connection is live.


*As defined in the International Chamber of Commerce UK Cookie Guide

We also use third party cookies to gain audience and user insight and provide more relevant advertising.  Please click on the link below for more information on these cookies.



To learn more about cookies, including how to adjust your browser settings to reject cookies, visit

You can delete all cookies that are already on your device and prevent them from being placed.  If you do this, however, you may have to manually adjust some preferences every time you visit a website and some services and functionalities may not work.

To manage cookies linked to targeting or advertising activities, visit

To opt out of being tracked by Google Analytics visit