Audi Announced as Official Car Partner of Silverstone in Landmark Three-Year Deal

Silverstone is proud to announce a new three-year partnership with Audi which will see the luxury automotive manufacturer become the Official Car Partner of Silverstone from 2026.

The landmark agreement brings together two globally recognised performance brands with a rich heritage in motorsport and a shared commitment to innovation, excellence and delivery of world-class experiences. The partnership will play a significant role in enhancing both the Silverstone visitor offering and Audi’s presence within motorsport.

Audi will provide the circuit with a fleet of luxury vehicles to support with VIP transportation across major events including at the Formula 1 British Grand Prix, ensuring guests experience exceptional comfort and performance from arrival to departure.

Audi vehicles will also play an integral role in enhancing Silverstone Drive Experiences - the UK's only driving experience on a Formula One circuit - giving fans the opportunity to get behind the wheel and enjoy Audi's renowned RS3 high performance car first-hand at the Home of British motorsport.

In addition, Audi will serve as the Official Pace Car Partner for a number of race events at Silverstone, further reinforcing the alignment between these performance-driven brands.

Both Audi and Silverstone share a rich motorsport heritage. For over 75 years, Silverstone has been at the heart of global racing, while Audi’s success across multiple disciplines, from the World Rally Championship and endurance racing at the Le Mans 24 Hours to global GT2 and GT3 championships, and most recently the Dakar Rally, has cemented its reputation as a leader in engineering and performance. The partnership comes at a defining moment as Audi enters Formula 1 with the Audi Revolut F1® Team, opening an exciting new chapter in its motorsport journey.

José Miguel Aparicio, Director of Audi UK, said:

“This partnership represents a powerful synergy between two iconic brands. As Audi enters Formula 1 with the Audi Revolut F1® Team, aligning with Silverstone is a natural step. Together, we will deliver outstanding experiences for fans and customers, showcasing Audi innovation, performance and progressive design at one of the world’s most famous motorsport venues.”

Rachel James, Head of Partnerships at Silverstone added:

“We are proud to welcome Audi as our Official Car Partner. This partnership will give our fans the opportunity to explore the Audi brand for themselves. Audi will enhance the Silverstone experience at every level, from VIP transport to Drive Experiences and on-track presence as our Official Pace Car Partner.”
The collaboration marks the beginning of an exciting new chapter for both organisations, bringing together innovation, performance and unforgettable moments at the Home of British Motorsport.