Silverstone and HEINEKEN UK Announce Official Beer and Cider Partnership

Silverstone is thrilled to announce HEINEKEN UK as its new Official Beer and Cider Partner, uniting two global sporting icons in a partnership that promises to further enhance the fan experience at the home of British Motorsport.

HEINEKEN UK will serve as Silverstone’s exclusive provider of beer and cider, offering a standout selection from its world-renowned portfolio. Guests can look forward to enjoying iconic beverages including Heineken®, Cruzcampo, Inch’s Cider, Old Mout Cider, and Heineken 0.0%. These will be available year-round from upgraded bars and facilities, further enriching the experience for visitors to Silverstone.

Nick Read, Chief Commercial Officer at Silverstone, shared his excitement:
"We’re really excited to have HEINEKEN UK on board as our Official Beer and Cider Partner. It’s a great fit, and it means our fans can enjoy more choice of top-quality drinks while taking in the action. Whether sitting trackside or relaxing with friends in one of the upgraded bar facilities, this partnership will shift the fan experience up a gear and make it even better."

Richard Campbell, Trading Director at HEINEKEN UK, added:
“Silverstone is a world-class venue that shares our dedication to quality, premium experiences, and delivering unforgettable, fan-first moments. We’re proud to bring our portfolio to such an iconic stage and we're excited to elevate the fan experience even further through this partnership. Whether it’s enjoying a crisp Heineken 0.0% or unwinding with a cider trackside, our goal is simple: to create unforgettable experiences at every turn.”

This new partnership aligns seamlessly with Silverstone’s Shift to Zero initiative which launched in July 2022. Such strategy puts sustainability at the centre of daily operations in a quest for Net-Zero Carbon by 2030. With its commitment to reimagining how the venue operates, Silverstone is pioneering new ideas by inviting current and future partners to bring the right solutions to fuel its passion. HEINEKEN UK led the pack to become the partner of choice due to shared values surrounding responsibility, company ethos and their 'Brew A Better World' sustainability ambitions.