Silverstone Rides High After Positive British Motogp™ Fan Survey25 October 2019
Silverstone is celebrating the results of a customer satisfaction survey, carried out after the hugely successful 2019 MotoGP event, which reveals how much race fans loved the event. With the pressure on Silverstone to deliver following the 2018 last-minute cancellation owing to bad weather, the organisers were blessed in 2019 with a sun-drenched bank holiday weekend. The teams and riders responded as the Spaniard Alex Rins pipped compatriot Marc Marquez on the line, to claim a sensational victory. A combination of some great racing, sunshine and high quality organisation left the fans smiling with 85% of respondents said they are highly likely to return to Silverstone for MotoGP in 2020. The online survey, completed by nearly 3000 people, showed overall satisfaction with the event with 88% of MotoGP fans rating their experience as ‘very enjoyable’. Silverstone signed a new contract extension to host the UK round of the MotoGP championship earlier this year which guarantees the pinnacle of UK two-wheel racing will stay at Silverstone through to 2021.
Some 92% of people surveyed said they were satisfied with the way they were able to enter and leave the venue. This was no doubt helped by the implementation of a new one-way traffic exit plan put in place at MotoGP for the first time in 2019. Customers were also universal in their praise for the attitude of Silverstone staff and the Racemakers who assist customers throughout the weekend with a 96% satisfaction rate for both. The survey wasn’t just useful in highlighting the elements of the MotoGP that were loved by fans but also showed Silverstone a few areas for future development and improvement. These areas are all now part of the long-term improvement plan for the Northamptonshire track as it builds on a new five-year F1 contract and the extension of the MotoGP contract.
Silverstone Managing Director Stuart Pringle said: “We are delighted with the results of the 2019 MotoGP post-event survey. Confirmation that our customers had such a great weekend is a welcome reward for all the hard work put in by the Silverstone team. There have been some areas highlighted that can be improved, and that’s exactly what we intend to do to ensure that this event continues to grow and develop as a must attend event for all two-wheel race fans”.
The survey was carried out on behalf of Silverstone by independent market research agency Netfluential in September 2019 after the MotoGP Event.