Audi Drive Experience launches at Silverstone

• Audi becomes Silverstone’s Official Car Partner in three-year deal
• New Audi Drive Experience is first major announcement of partnership
• Fans invited to get behind wheel of RS 3 Sportback at UK’s only driver experience at a Formula One circuit 

Milton Keynes/Silverstone, 1 June, 2026: The Audi Drive Experience has launched at Silverstone, the home of British Motorsport. As Silverstone’s Official Car Partner, Audi will give enthusiasts the opportunity to get behind the wheel of the Audi RS 3 Sportback through the UK’s only driving experience hosted at a Formula One circuit.

The new partnership between Audi and Silverstone brings together two performance-led brands with a shared passion for motorsport, innovation and unforgettable customer experiences. The Audi Drive Experience invites fans to unleash the explosive acceleration, precise handling and quattro performance of the Audi RS 3 Sportback on Silverstone’s world-famous circuit. Designed exclusively for drivers aged 18 and above, the experience offers guests the chance to push power, control and confidence to the limit at the Home of British Motorsport.

The launch marks the first major product announcement following Audi’s three-year partnership with Silverstone, which will see the premium automotive brand support the venue across major events, VIP transportation, pace car activity and Silverstone Drive Experiences.

Motorsport is central to Audi’s DNA and continues to drive technological progress and innovation. Audi’s arrival at Silverstone comes at a defining moment for the brand and its entry into Formula 1 with the Audi Revolut F1® Team. The Audi Drive Experience will give fans and customers a direct opportunity to connect with Audi performance in one of the most iconic settings in world motorsport.
 

Hannah Grosvenor, Sales Director Silverstone, said:

“We’re incredibly excited to launch the Audi Experience at Silverstone. This is a fantastic opportunity for fans to experience Audi’s performance credentials first-hand, taking on a world-class circuit in the RS 3 Sportback. Our partnership with Audi is built around creating memorable experiences, and this new product is a brilliant example of how we’re bringing that to life for our customers.”

José Miguel Aparicio, Managing Director Audi UK said:

“The new Audi Drive Experience allows fans and customers to experience true Audi performance and passion first-hand, and there is no better place to demonstrate this than at the Home of British Motorsport. Delivering exceptional customer experiences while showcasing innovation and performance sits at the heart of this partnership.”