Illy Named Official Coffee Partner of Silverstone in Multi-Year Agreement

Italy’s No.1 premium coffee brand¹, illy, has announced a multi-year partnership with Silverstone, bringing its unmistakable smooth and velvety 100% Arabica blend to the home of British motorsport.

illy will now fuel fans, teams and guests across the entire Silverstone site. As the circuit’s exclusive coffee partner, illy will be served site-wide, ensuring all visitors enjoy a premium coffee experience at every event and all year round.

The partnership marks a significant step in Silverstone’s ambition to continually enhance the fan experience. A high-quality food and beverage offering plays a vital role in transforming visits to the track into full-day destination experiences.  illy coffee will be available across all major race events, as well as throughout the year at corporate events, at the recently opened Kart Silverstone and at Escapade Hotel & Restaurant – Silverstone’s premium trackside residences.

Sustainability is a shared priority for both brands. illy’s commitment to responsibly sourced 100% Arabica beans, long-term grower partnerships, and ongoing innovation in sustainable packaging and production aligns with Silverstone’s environmental ambitions, creating opportunities for collaboration across the site as both brands look toward a more sustainable future for sport and hospitality.

Marcello Canetti, Managing Director UK & IE at illy, said: “We are proud to partner with Silverstone, a world-renowned venue that shares our commitment to quality, sustainability and delivering exceptional experiences. Serving illy coffee across the site allows us to connect with hundreds of thousands of visitors each year and to support Silverstone’s ambition to create a true destination venue where every experience is a premium one that will not disappoint. We look forward to building a long-term partnership that elevates the coffee offer across all events.”

Rachel James, Head of Partnerships at Silverstone, added: “We’re thrilled to welcome illy as our official coffee partner. Silverstone is more than a race circuit, it’s a year-round destination, and as we continue to raise the standard across our food and beverage operations, it’s vital we collaborate with brands that share our passion for quality and experience. 

illy is synonymous with premium coffee worldwide, and its commitment to craft and sustainability makes it the perfect fit for Silverstone. This is the beginning of an exciting partnership that enhances our offering for fans, guests and partners alike, whether they’re trackside for a Grand Prix weekend or visiting us throughout the year.”

The partnership is effective immediately, with illy coffee now being served at Silverstone year-round.
 

1. Source: Circana Italy | HM+SM+Sss | MAT DEC 2025 | Premium Brands with price volume index >150